Business owners who need to optimize their sales, improve
their general marketing platform, or increase their brand visibility will
benefit from working with a business consultant. However, not all consultants
will be able to provide each client with the best type of service that they
need. Frank Goley author, however, is one of the most reliable professionals in
the field, having over twenty years of business planning experience that he can
lend to all of his clients, regardless of their field. He has published several
books on the matter, and is certain that his expertise will be able to guide
any company towards the results that it needs to thrive and grow.
A Summary of the Book
Frank Goley's Book, the Comprehensive Business Plan
Workbook, is a step by step guide to efficient business planning. Within the
pages, readers will learn more about the author and what made Frank Goley so
successful in his field. Through his comprehensive manual, he takes the
confusion out of business planning, ensuring that all business owners
understand how easy it is to start, expand, and fund a business. No matter how
old your company is or what stage of development you are currently in, you will
be able to benefit from his expertise.
Business Planning Process
The book is divided into useful sections that simplify
reading and ensure that clients find exactly what they are looking for without
having to dig too deep into the details. The introductory section of the book
details the business planning process itself. It is designed to show readers
how to address a variety of different business plans and audiences. Frank Goley
takes the time to also explain why many business plans end up failing, and he
provides upwards of one hundred mistakes that all business owners should do
their best to avoid. In addition to avoiding these mistakes, the book also
contains numerous different planning tips, each of which are a valuable part of
learning how to implement your business plan when it is ready. The book also
contains several business plan templates that you can look into when you need
to draft your plan quickly and easily. After the draft has been established,
you can easily make changes as you need to.
Financial Formats and Formulas
In addition to the raw tips and advice that the book offers,
there are also numerous articles of technical data that all business owners can
use. The book will be able to simplify complicated subjects, such as financial
statement development and general financial analysis. In the book, readers will
find a profit and loss statement, a sales forecast statement, a balance sheet,
a personal financial statement, and a wide variety of other documents that they
will need to become familiar with. All of the statement are carefully analyses
and all of the formulas are explained and illustrated in a comprehensive way.
This means that any entrepreneur, regardless of their level of experience, will
be able to understand the financial concepts, actively applying them to their business
as they need.
